WSI enhances franchise owners expertise with new partnership

USA-based internet consultancy franchise WSI has teamed up with MarketingExperiments to enhance the expertise of its franchise owners. WSI has recruited MarketingExperiments, an internet based research laboratory that conducts experiments in optimising sales and marketing process, to offer its franchise owners three courses including: Certified Professional in Landing Page Optimisation, Certified Online Testing Professional and Certified Professional in Email Marketing.

Ron McArthur, President of WSI, said: 'We are operating in a space that is constantly changing. As a global leader in the internet marketing industry, WSI recognises the importance of continuous education to ensure the long-term success of our WSI Internet Marketing Consultants. WSI's alliance with MarketingExperiments will further enhance the expertise our Consultants and we believe this will keep them on the leading edge of today's internet marketing best practices.'

The three courses will be incorporated into WSI's 2009 Advanced Internet Marketing (AIM) Certification Programme, which means that WSI Consultants who graduate from one of the three courses offered by MarketingExperiment will earn credits towards their WSI AIM Certification.

Jeanne Hopkins, CMO of MarketingExperiments, commented: 'We are proud to be associated with an industry leading company like WSI. Our landing page optimisation, online testing and email marketing courses are among MarketingExperiment's top programmes and graduates have seen immediate increases in online conversions. The courses have been designed based on years of testing experience and we are pleased that they have become part of WSI's Advanced Internet Marketing (AIM) Certification Programme.'