The concept

With over 160 shops and counters in Asia, Europe and Russia, Hallmark BABIES is one of the fastest growing and most renowned brands of clothing for babies and children aged from new born to eight years. A natural extension of Hallmark's traditional slogan 'When you care to send the very best', 'love, care, touch' describes the core value of Hallmark BABIES and emphasises the unique link between parents and babies.

Hallmark BABIES was born in 2004 when a baby and children's garment specialist, Florich Trading Company Limited, in Hong Kong obtained the license from Hallmark Cards Inc. to produce baby and children's wear using Hallmark cards' design property and distribute them under Hallmark BABIES trademark. With over 25 years of experience in producing high quality baby and children's wear exporting to Europe, Florich's well established vertical setup supports product development, manufacture, marketing and distribution of Hallmark BABIES quality products. With much success in Asian market, Hallmark BABIES stretched its presence to Europe and Russia in the 4th quarter of 2009 and is continuing to expand both domestically and internationally through cooperation with business partners who share its values.

The opportunity

As part of its franchise package Hallmark BABIES will provide numerous methods of support to our partners to ensure a smooth set up and successful operation of their business. This support includes:

• Comprehensive baby and children's wear collection with supreme quality
• Support on planning and analysis of: business development; new shop opening; retail marketing programme (e.g. in-shop souvenir promotion, VIP programme); sales analysis; retail management
• Training Support in product knowledge, retail selling skill, customer service and visual merchandising

Hallmark BABIES will also provide free-of-charge services and materials including:

• Shop/counter interior design
• Promotion materials, souvenirs, packaging and consumables for new shop opening
• Training Support in product knowledge, retail selling skill, customer service and visual merchandising
• Design Service on Advertising & Promotion materials (e.g. magazine, EDM) and Point of Display
• Support to Advertising and Promotion Campaign subject to proposal
• POS front-end software

Ideal franchise owner profile

Hallmark BABIES are looking for partners who possess the below characteristics and business acumen to co-develop the brand.

• Ambition to build a successful brand
• Passion to develop a premium brand in new market
• Interest in retailing baby and children's wear
• Commitment to follow Hallmark BABIES franchise framework

Investment requirement

The investment requirement depends on the territory