Budget hotel franchise looking to expand in Asia

easyGroup founder and Chairman, Sir Stelios Haji-Ioannou, said: "The first business that I have plans to expand in Asia is easyHotels. easyHotels is a franchise hotel business, a budget hotel. If you understand the concept of a low cost airline like easyjet, you're more likely to understand what easyHotel stands for.
"The easyHotel brand is one that you can actually take from Europe and put into a place like Singapore. The underlying real estate and the business of knowing the economy will come from a franchise owner."
Article published on: 17th May 2010
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