Global burger chain Burger King is the latest fast food franchise to revitalise its image.
The company is reported to have decided to drop its The King character and is focusing more on attracting female customers.
The company's change in marketing focus was highlighted when it released an advert for its new California Whopper, in which the advert focused on the fresh ingredients used to create the burger.
The company is reported to have decided to drop its The King character and is focusing more on attracting female customers.
The company's change in marketing focus was highlighted when it released an advert for its new California Whopper, in which the advert focused on the fresh ingredients used to create the burger.
Article published on: 01st Sep 2011
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