International Guidance for Franchisees

Information and guidance for franchisees and people new to franchising or considering buying a master franchise.

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Articles in the Guidance for Franchisees category

Q3 2006: Building portfolios of International brands
Master Franchise licences are attracting increased interest from corporate investors seeking to build multi-brand groups with proven business formats

Q3 2006: Editor's Brief

Q1 2006: The International Franchise Market - an investor's guid
Are you a 'brand entrepreneur' or a 'corporate developer'? Associate Publisher Paul Cairnie explores the licence models and types of investment options available to investor/developers in the international franchise market

Spring 2005: International Franchising ...explained
With its roots in sales and distribution licensing, franchising has evolved in a number of directions, employing a variety of structures to fit different market models.