Gloria Jeans enters Vietnam
Australia's Gloria Jean's Coffees is set to enter the Vietnamese marketplace under a franchise licence awarded to VietLifestyle JSC Company. The 10 year deal has seen the Master Franchisee launch coffee ships in Ho Chi Minh City and Hanoi, each involving an investment of US$200,000.
VietLifestyle JSC aims to open a futher 20 locations over the next two years, offering espresso based, chocolate based, cocoa based drinks to young people, expatriates, and foreign tourists familiar with the brand. The Master Franchisee will achieve this in part through sub-franchising the concept out, and providing operational, marketing, management and business development support.
VietLifestyle JSC aims to open a futher 20 locations over the next two years, offering espresso based, chocolate based, cocoa based drinks to young people, expatriates, and foreign tourists familiar with the brand. The Master Franchisee will achieve this in part through sub-franchising the concept out, and providing operational, marketing, management and business development support.
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- Previous Gloria Jeans article (Jan 2007)
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This article appeared on page 25 of the Q1 2007 edition of Franchise International
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- Previous Article (Jan 2007)
This is an International Franchise News article, have you read the following articles in this category?
- California Pizza Kitchen: US casual restaurant chain signs Dubai franchise deal
- The Linguaphone Group: Pingu’s English sells its first Master Franchise
- Papa John's Pizza: Papa John agrees multiple franchise deals for Canada
- Gold's Gym: US international gym franchise continues expansion
- Choice Hotels International: US hotel company celebrates 2007 success
- Cartridge World: Cartridge World set to continue Asia expansion
- Pet Butler: Pet Butler celebrates opening of 100th franchise
- Burger King: Fast food giant opens outlets in Beijing and Shanghai
- McDonald's Restaurants: McDonalds aims to franchise in Kosovo
- Domino's Pizza Group: Domino’s Pizza set to expand franchise
- All International Franchise News Articles (134)
- California Pizza Kitchen: US casual restaurant chain signs Dubai franchise deal
- The Linguaphone Group: Pingu’s English sells its first Master Franchise
- Papa John's Pizza: Papa John agrees multiple franchise deals for Canada
- Gold's Gym: US international gym franchise continues expansion
- Choice Hotels International: US hotel company celebrates 2007 success
- Cartridge World: Cartridge World set to continue Asia expansion
- Pet Butler: Pet Butler celebrates opening of 100th franchise
- Burger King: Fast food giant opens outlets in Beijing and Shanghai
- McDonald's Restaurants: McDonalds aims to franchise in Kosovo
- Domino's Pizza Group: Domino’s Pizza set to expand franchise
- All International Franchise News Articles (134)
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