Franchised in the US in 1998, weight-loss & fitness franchise Contours Express has developed into a 320-strong network of franchisees throughout its domestic market.

The popularity of its ladies-only concept, which provides a 29 minute workout programme in a comfortable and relaxed environment for exercising, has seen it establish international operations in Canada, Mexico, Brazil, Australia and Great Britain. Franchisees operate from studio premises providing members with a no-nonsense workout plan designed to tone and shape muscles as well as improve flexibility and cardiovascular health, resulting in lost inches and pounds. The 16-piece exercise system alternates resistance training machines with aerobic stations, and a cue tape keeps members moving around the circuit.

"Many women do believe in the benefits of participating in exercise and would like to be involved, but are prohibited by such factors as cost, lack of time, commitment and feeling uncomfortable," says British master franchisee Jason Chong. "At Contours Express we eliminate these reasons by providing a comfortable environment; a non-intimidating, fun and enjoyable atmosphere; and a fast and effective 29-minute exercise programme."

As Chong explains, what sets Contours Express apart from other fitness and weight-loss franchises is its gym equipment. "We use weight-based instead of hydraulic-operated equipment. Weight-based equipment creates both a positive and negative resistance, which is better for building and retaining lean muscle - the key to a healthy metabolism."

Neither franchisees nor master franchisees need fitness industry experience to develop the concept. "Contours Express provides you with the tools and systems needed to help you become successful," reflects Chong. "Master franchisees do not need to be qualified personal trainers, rather Contours Express is seeking enthusiasm about fitness, an entrepreneurial spirit and a positive attitude. Using the top-quality equipment provided and the approach Contours Express teaches you, a busy and profitable network of franchised ladies fitness clubs is well within your reach."