13 Búho St. reveals global expansion strategy

SPANISH RETAILER 13 Búho St. has set out a full schedule of international openings over 2006 and 2006, which will see the brand enter high street locations in Canada, the USA, India, France, Spain, Greece, Bulgaria, Germany, Poland, South Africa, Italy and the Middle East. The announcement follows the opening of the company's first store in Russia, which is situated at the Manezh shopping centre in Red Square, Moscow.

"Potential franchisees have been attracted above all to the high returns, and the simplicity of the system we now offer. This all means they will make profits quicker," says Franchise Manager Samantha Herelle. "The franchisee can now choose exactly what they need for their store, customers and market, and in compensation for the hard work they have to put in at the beginning, they will be rewarded with higher margins, lower costs and subsequently higher returns on their investment."

The 13 Búho St. concept was launched over 12 years ago in Spain. The company now has five brands: GIZBO, SPOON, DASOUZA, SUN TZU and BIOHAZARD, which cater for young people, whatever their style: street and skate wear, sophisticated club wear, the hottest fashion items, or more radical tastes.

Stores are designed to be open, modern and accessible where everyone is welcome, regardless of the clothes they wear, the music they listen to, or the money in their pockets. Customers can listen to music, read magazines (13 Búho St's free music and fashion magazine Black Market is available in store), or find out about local events.