KFC has opened its first outlet that features a dedicated coffee shop space in Bucharest.
The outlet is located in the Dorobanti area of the city and involved an investment of €600,000 to open. Carmen Lupulet, Marketing Director of KFC Romania, said: "KFC Dorobanti is a trial project for us, since it has a coffee shop area incorporated in the store. The new Coffee & Sweets concept fits it very well.
"The suggestion to have a coffee shop, especially in restaurants close to areas with many offices or with tradition of spending the time in coffee shop, belong to our clients in Romania, this being a 100 per cent local test. But the results will be considered by our colleagues in Europe."
The outlet is located in the Dorobanti area of the city and involved an investment of €600,000 to open. Carmen Lupulet, Marketing Director of KFC Romania, said: "KFC Dorobanti is a trial project for us, since it has a coffee shop area incorporated in the store. The new Coffee & Sweets concept fits it very well.
"The suggestion to have a coffee shop, especially in restaurants close to areas with many offices or with tradition of spending the time in coffee shop, belong to our clients in Romania, this being a 100 per cent local test. But the results will be considered by our colleagues in Europe."
Article published on: 15th Dec 2011
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